Director of PR and Communications

  Women's Soccer
  Southeast Region
  Posted/Updated: 05/19/20

Job Summary

The Director of Public & Media Relations will work to elevate the exposure, standing and positive perception of the club in the community by securing extensive media coverage while working with the team and club front office.
Reports to Vice President of Sales and Marketing. This position will work closely with marketing, broadcast, sales and soccer operations departments as well as the club’s ownership group. This position will also seek to build strong relationships with local and region media outlets and contacts/personalities as each brand of the club continues to grow.

  • Responsible for developing and implementing highly pro-active PR strategy which integrates fully with club sales, marketing and operational strategies

  • Serve to implement through engaged and pro-active leadership, a strategy for the communications department that creates and manages relationships with the media, governmental bodies, supporters, fans and corporations for and with the club
  • Drive strategic announcements throughout the season and offseason. Engage with media editors and reporters to ensure the club receives strong positive coverage

  • Write and distribute all club media notifications and releases, information and updates

  • Responsible for updated and current team news content, game information and statistics for the websites including content planning and creation. Work with website providers to ensure constant updated information through internet and digital media platforms as well as keep website information up to date and accurate. 

  • Oversee production of club’s digital content including monthly e-newsletter

  • Increase the profile of the clubs brands through not only traditional sports and soccer media outlets but also in the wider non-sports, lifestyle and business media

  • Produce club’s media guides

  • With team management, develop media policy and training for players, coaches and club administrators

  • Provide a liaison between soccer and front office operations. Main contact for players and coaches
  • With management team, develop and implement internal and external PR strategy and policies

  • Direct and implement all media accreditation and credentials

  • Develop feature ideas and pitch stories and ideas to media

  • Coordinate match day communications to media; direct media facilities and run match day press box and media access

  • Manage matchday statistics teams and PR support staff

  • Act as player and coach liaison for appearance and speaking engagement requests

  • Work with media monitor to assess and measure KPI’s and media coverage

  • Coordinate all volunteer and part-time staff associated with the communications department

  • Oversee player appearances in the community

  • Communication with all registered supporter groups and coordination of the management of these groups with the Manager of Community Relations and the operations/game day staff

  • Represent the club as a spokesperson when required

  • Provide media training/guidance to any staff/players when required


  • Demonstrate a collaborative, ‘Can Do’ and positive attitude towards the role

  • A degree in public relations, journalism, marketing communications or related field with a minimum of three years professional working experience in the field

  • Outstanding writing and communication skills. Ability to write in numerous styles including news, feature, biographical. Must be able to show examples of writing

  • Individual must be detail-oriented, a self-starter and able to demonstrate initiative and be a leader from within and without the club
  • Understanding of, and ability to utilize social media as a PR/communications asset

  • Understanding of, and appreciation for pro-active PR. Willingness to drive coverage and publicity for team. Not content unless team is obtaining extensive media coverage and grabbing positive headlines. Driven to obtain maximum coverage for team at all times. Constantly developing ideas and opportunities to develop positive media coverage in support of team

  • Knowledge of and experience in Crisis Management and Media Training

  • Ability to work in a fast-paced media and sports management environment and make quick decisions using sound judgment

  • Team player able to work constructively and positively in supporting colleagues and all aspects of club development and success. Ability to integrate PR/communications function with the rest of the organization in support of all organizational goals.

  • Extensive local, regional and national media contacts and demonstrated ability to place stories and drive coverage
  • Possess the highest ethical and professional values and when required employ diplomacy discretion and tact

  • Public speaking skills, including the ability to be interviewed by the media. Able to act as a spokesperson for the club

  • Must be able to travel with the team and be available to work during evenings and weekends when required. Dedicated to the position and to the club at all times. 

  • Exceptional project management skills with ability to manage people/projects, delegate responsibility and provide follow-through on multiple projects

  • Ability to strategize and anticipate problems/identify opportunities to build/protect the clubs’ brands

  • Ability to think strategically, creatively, and in an effective manner while managing multiple issues and projects


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