Director, Digital Marketing
- Partner and lead digital and social branding, creative and communications strategy for the digital consumer media brand.
- Support the management of performance marketing activity across paid, owned and earned to deliver brand awareness and drive viewership.
- Help build out a team for marketing, communications, research and audience analytics functional areas.
- Work with media and creative agencies to maximize ROI on marketing campaigns.
- Deliver ongoing product marketing analysis, making recommendations to continually refine marketing strategies around user acquisition, engagement, and retention.
- 5+ years of experience in consumer-internet marketing.
- Proven experience with consumer digital products and brands as a key decision making in a senior marketing role, with video game-related and/or entertainment marketing experience strongly preferred.
- Well versed in integrated Marketing and Communication tactics, trained in bringing digital (social media and streaming platforms) and offline media together to create innovative campaigns.
- Experience building and growing consumer brands through content & community.
- BA/BS degree or equivalent.
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