Director, Digital Marketing

  Sports Media
  West Region
  Marketing/Events/Promotions
  Posted/Updated: 07/09/20

Job Summary

 
This key executive will also aid in the development of relationships and partnerships with third-party services and brands to build brand awareness, grow audiences and viewership.
 
Responsibilities: 

  • Partner and lead digital and social branding, creative and communications strategy for the digital consumer media brand.
  • Support the management of performance marketing activity across paid, owned and earned to deliver brand awareness and drive viewership.

  • Help build out a team for marketing, communications, research and audience analytics functional areas.

  • Work with media and creative agencies to maximize ROI on marketing campaigns.

  • Deliver ongoing product marketing analysis, making recommendations to continually refine marketing strategies around user acquisition, engagement, and retention.

 
Basic Qualifications: 

  • 5+ years of experience in consumer-internet marketing.

  • Proven experience with consumer digital products and brands as a key decision making in a senior marketing role, with video game-related and/or entertainment marketing experience strongly preferred.

  • Well versed in integrated Marketing and Communication tactics, trained in bringing digital (social media and streaming platforms) and offline media together to create innovative campaigns. 

  • Experience building and growing consumer brands through content & community.

  • BA/BS degree or equivalent.

 


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