Associate Athletics Director, Communications & Digital Media

  College Athletics
  West Region
  Posted/Updated: 08/06/20

Job Summary

Your responsibilities include:

  • Managing a team of 14 full-time communications, public relations, content creation, and digital media professionals
  • Overseeing and managing strategic vendor relationships, including with respect to the website, mobile app, social media, asset storage and management, photography, music, and others
  • Cooperating closely with the university’s communications office to ensure consistent and complementary strategic plans with overall university outreach and communications
  • Serving as the primary escalation point for content-related inquiries and requests from student-athletes, alumni, coaches, and staff members
  • Collaborating with the Executive Associate Athletics Director overseeing ER and the other Associate Athletics Directors within ER to set and manage the strategic and cultural direction for all of ER
  • Identifying revenue-generating and attendance-driving opportunities in the digital media space and collaboratively pursuing them with the appropriate groups (e.g., Marketing, Corporate Partnerships, Ticket Office)
  • Assisting with the development and implementation of recruiting strategies and asset-creation processes that support recruiting efforts across all varsity sports
  • Collaborating with relevant stakeholders to set and manage the strategic and creative direction of our live video streaming function for non-televised home competitions
  • Overseeing day-to-day management of on-air talent for radio broadcasts, live audio and video streams, and other forms of content requiring the use of on-air talent

To be successful in this role, you will bring:

  • Bachelor’s degree and eight years of relevant experience, or combination of education and relevant experience
  • Demonstrated leadership, supervisory, planning, and change management skills
  • Ability to motivate, develop, and train staff
  • Excellent oral and written communication skills and presence at all levels and for all audiences
  • Ability to influence people, solve problems, troubleshoot, think creatively, and resolve conflicts
  • Ability to strike the right balance between managing, coaching, rolling up your sleeves, and leading by example
  • Advanced analytical and problem-solving skills
  • Demonstrated editorial and storytelling skills
  • Capacity to write and synthesize complex materials and communicate highly technical information in a manner easily understood by a broad audience
  • Strategic expertise in the media relations field
  • Strategic expertise and vision in the digital media landscape
  • Understanding of brand management principles
  • Understanding of the complexities of media and television environments surrounding a vibrant Division I athletic program or professional sports organization
  • Demonstrated passion for intercollegiate athletics
  • Willingness to work nights and weekends occasionally



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