Digital Marketing Manager

  Lacrosse
  West Region
  Administration/Management
  Posted/Updated: 10/12/20

Job Summary



Position Overview:
  • Candidate will be asked to immediately begin work on the creation and execution of a revamped email strategy with high growth and engagement targets.
  • Fluency in all digital marketing mediums is a must: Email, SEO, SEM, Paid Social, Affiliate, Referral - in-home and out-of-home proficiency is a plus. Individual must be a doer as well as a strategic thinker with upside.


Qualifications:

  • 3+ years of digital marketing experience

  • Fluency in all digital marketing mediums with an emphasis on email and paid digital marketing

  • Highly-skilled and proficient in email marketing; must demonstrate ability to develop and grow an “A”-level email marketing strategy

  • Experience with spending across core digital marketing channels

  • Strong analytical capabilities - with the ability to speak to digital marketing KPIs and analysis

  • Self-starter with strong interpersonal and team-based skills

  • Hard worker who is a “doer” first; must be ready to roll sleeves up

  • Experience working with digital agencies is a plus

  • Strong writing and copywriting skills are a plus

  • Sports or events marketing background is a plus

  • Highly-motivated and eager to make an impact on the organization





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