Marketing Coordinator
Drag Racing
Central Region
Marketing/Events/Promotions
Posted/Updated: 12/03/20
Central Region
Marketing/Events/Promotions
Posted/Updated: 12/03/20
Job Summary
Some Essential Functions of the Marketing Coordinator:
- Provide assistance to the Marketing and Sales Manager, whenever necessary as it relates to activities taking place both on-site and in the office.
- Assist in copywriting for digital (web banners, email, social media) and traditional (television, radio, print) communication channels
- Assist in design of promotional materials such as flyers and posters for select events at the venue
- Content capture for future event marketing efforts
- Control Social Media efforts for all tracks, including paid and organic posts.
- Charged with the tracking and reporting of digital analytics, relating to each of the track websites and social media platforms for the tracks.
- Develop social influencer database of to help drive organic conversations
- Work with the Marketing and Sales Manager, along with colleagues to develop the Annual Digital Marketing Budget, along with Capital and Staffing requisitions.
- Maintains a high degree of accuracy, timeliness and consistency in all work
Success Patterns:
- Extremely trustworthy by striving to always do the right thing
- Minimum of 2-3 years prior Marketing experience required, preferably in Sports & Entertainment
- Minimum of 1 year of previous Digital Marketing experience required (Website, Database, Social Media experience)
- Detailed oriented and extremely organized
- Excellent oral and written communication skills
- Strong computer skills including Microsoft Excel, Social Media platforms, Adobe Photoshop
- Able to provide great service with enthusiasm & energy throughout a work day/event.
- Ability to work under time constraints
- Strong written and oral communication skills
- Experience with writing press releases highly desired
- Personal Characteristics:
- Passion for great service and great finance!
- High integrity and honesty
- Enjoys being around people
- High achievement: gets it done, done well, and done on time
- High energy and positivity
- Strong personal presence and charisma
- Strong service orientation
- Well organized, strong follow-through
- Timely and accurate
- Love of learning - interested in learning about motorsports, business, people, and ticketing.
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