Coordinator, CRM & Data Analytics

  Major League Soccer
  Central Region
  Posted/Updated: 09/16/21

Job Summary

The Coordinator, CRM & Data Analytics is uniquely positioned to play a critical role in the strategic development and execution of our CRM system including campaign management, workflows/optimization, and data visualizations. This role will have a direct impact on the CRM strategy and success in building and enhancing our relationship with our ticket holders & sponsors, driving the success of our sales & service teams, as well as providing data visualizations allowing the organization to exercise data driven decision making.


  • Assist in training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner.

  • Create and develop reports and dashboards for data visualizations to support the day-to day needs of the organization and improve sales efficiencies.

  • Understand the sources of data that feed into our CRM system and recommend how best to collect, organize, and use this data to maximize revenue and fan engagement.

  • Maintain and improve workflow rules and business logic.

  • Support day-to-day administration tasks of CRM platform (platform integrations, lead distribution, workflows, reporting).

  • Aid in the creation and maintenance of compelling lead-generation campaigns to engage our customer base.

  • Assist with data capture initiatives including online forms, surveys, digital initiatives, and text message campaigns.

  • Assist with building out strategies for gathering new leads based on measured successes from ongoing campaigns.

  • Assist in completing established business analytics projects including trend analysis, forecasting, modeling and performance tracking for program categories and overall department performance



  • BA/BS degree in a relative field or equivalent work experience required.

  • Minimum one (1) years of experience in CRM campaign creation, workflow, and execution.

  • Experience with Microsoft Excel.

  • Experience with KORE and/or Salesforce is preferred.

  • Experience with data visualization tools, i.e., Tableau, is a plus.

  • Experience with SQL or other database languages is a plus.

  • Ability to work flexible hours based on events, including daytime, evening, weekends and holidays, as needed.

  • Must have the ability to maintain professional behavior and appearance.

  • Must have the ability to demonstrate uncompromising judgment and discretion to protect the confidentiality/privacy of others, and company documents and records.

  • Must have a keen sense of self-awareness and emotional intelligence, strong interpersonal conflict resolution, and problem-solving skills.

  • Must have a strong command of reasoned, measured decision-making based upon analyzing the pros and cons of each potential decision to be made.


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