Marketing Manager

Job Summary

The manager position will lead the execution of marketing strategies for the promotions of SUM marquee events and activities including the Mexican National Team US Tour, Concacaf Nations League and Gold Cup, Leagues Cup, Campeones Cup, and other international friendlies as assigned. 

Primary Responsibilities:

• Drive internal media buying process across the organization incorporating multiple collaborators including digital, broadcasting and brand development.

• Plan and execute SEM campaigns; develop audience and targeting recommendations for social campaigns.


• Support promotion and campaign governance across all touch points and collaborators to ensure efficiency of implementation and return on investment assessment

• Support the development of new marketing platforms with a focus on opportunities to support fan development and commercial partnerships by creating digital extensions

• Support ideation and execution of marketing initiatives in conjunction with other key internal collaborators.


• Work with production vendors to activate stadium branding, ensuring all environmental signage follows brand guidelines.

• Produce post-match marketing recap and analysis


• Additional marketing responsibilities as assigned