VP of Marketing

Job Summary

TITLE: VP of Marketing

DEPARTMENT: Marketing
REPORTS TO: Chief Marketing Officer

FLSA: Full-Time Salary; Exempt

WHAT SETS YOU APART

The Vice President of Marketing is a senior leader responsible for shaping, driving, and executing the integrated marketing vision for Orlando City SC, Orlando Pride, Orlando City B, and Inter&Co Stadium. This role oversees all digital marketing, performance marketing, experiential & event marketing, multicultural & tourism marketing, and gameday production/presentation. The VP of Marketing will lead a multidisciplinary team to grow the Clubs’ fanbases, deepen fan engagement, elevate the matchday experience, and drive measurable business outcomes across ticketing and partnerships. The ideal candidate is an innovative, data-driven marketer with a passion for soccer, culture, and entertainment; someone who can blend strategic thinking with creative leadership and operational excellence.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Develop and execute effective integrated marketing plans that drive ticket sales, broadcast viewership, partnership value, matchday experience scores, and digital engagement for Orlando City SC (MLS), Orlando Pride (NWSL), and Orlando City B (MLS Next Pro).
• Oversee digital marketing strategy across owned & operated channels (web, mobile app, email, social, SMS, CRM) ensuring consistent, compelling storytelling and fan engagement.
• Lead performance marketing programs including paid social, search, programmatic, retargeting, and conversion optimization to drive ticketing and merchandise sales.
• Oversee paid media strategy, including managing relationships with radio, TV, print, and OOH partners.
• Work with Strategy & Analytics to implement marketing analytics frameworks and reporting processes; champion a data-driven culture for fan development and revenue growth.
• Oversee experiential marketing strategy including Club events, grassroots events, Pub partner program, mascot programs, and stadium fan zone.
• Oversee gameday production and presentation creating a unique fan experience and atmosphere for home matches at Inter&Co Stadium while fulfilling partnership deliverables and league requirements.
• Oversee fan development strategy, including youth soccer development, multicultural marketing, and tourism marketing.
• Lead fan acquisition and lead generation strategy, nurturing leads through Marketing funnel
• Lead, mentor, and grow a multidisciplinary marketing team, fostering a culture of creativity, accountability, and collaboration.
• Partner closely with senior executives across the organization to ensure marketing efforts support broader business strategy.
• Collaborate with MLS, NWSL, and league partners on league-wide initiatives, campaigns, and integrated Marketing programs.
• Provide support to third-party events at Inter&Co Stadium.
• Other duties as assigned.

QUALIFICATIONS

It’s never just a job at Orlando City SC and Orlando Pride. It’s a way of life. We live and breathe soccer and entertainment. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications:

• Bachelor’s degree in marketing or a related field preferred.
• 10–15+ years of marketing experience; sports & entertainment industry preferred.
• Proven success leading integrated marketing strategies across digital, performance, brand, and experiential platforms.
• Demonstrated experience transforming customer insights and data into actionable marketing results.
• Expertise in creative storytelling, brand building, fan experience development, and live event production.
• Strong leadership skills with a track record of building and motivating high-performing teams.
• Ability to thrive in a fast-paced, collaborative environment with multiple stakeholders and competing priorities.
• Passion for soccer, sports culture, and delivering remarkable fan experiences.
• Ability to analyze and prepare a budget and project/forecast marketing program costs based on industry and historical data.
• Knowledge and experience of gameday production and live events.
• Knowledge of Ross XPression graphic system and the Adobe Suite preferred.
• Familiarity with the women’s soccer landscape, event trends and technology, sports and popular culture.
• Ability to attain and maintain SafeSport certification.
• Ability to pass a background check.
• Ability to work outside of regular business hours, in non-traditional settings, including but not limited to weekends and holidays as required by the MLS/NWSL schedules, Inter&Co Stadium schedule, special events, and projects.
• Ability to foster relationships and build partnerships with vendors, Club partners, and third parties.
• Ability to make sound decisions and exercise independent judgement and discretion with integrity and accountability, while working in a fast-paced, high-demand, and sometimes strenuous environment.