Social Media Producer, Jalen Rose Podcast

Job Summary

THE ROLE:

Rain Delay Media is hiring a Social Media Producer to own the social and digital strategy for a Jalen Rose-led video podcast. This is a strategy and editorial role that will set the show’s social direction, standards, and content strategy across platforms and make calls on how the show shows up and is packaged — with hands-on production of select content.

RESPONSIBILITIES:

Social Strategy & Standards

• Own and set the social and channel strategy for the show — brand voice, channel identity, content mix, posting cadence, and platform approach — exercising independent judgment on how the show is positioned and packaged.

• Determine what show social content is produced, prioritized, and published, and how episodes and clips are packaged for performance.

• Establish the playbook, workflows, and quality standards the social and production functions follow, and evolve them as platforms and performance data change.

• Independently evaluate social performance data and determine the resulting changes to content, packaging, and strategy.

• Direct, review, and set the standards for the work of social contractors, contributors, and any future direct reports supporting the shows.

Channel Management, Community & Analytics

• Program the show social calendar and set the creative direction for platform-native content (clips, Shorts, carousels), briefing and directing the editor(s) and contributors who execute it.

• Own day-to-day community strategy and engagement, and audience growth, across show Instagram, TikTok, YouTube, and X, exercising judgment on sensitive or high-visibility engagement.

• Own show analytics and reporting, and translate insights into strategic changes to content, packaging, and approach.

• Partner with show sales and partnerships on sponsored content, ensuring brand and campaign standards are met.

• Produce and publish select show social content directly, and step in on execution as the function grows.

• Coordinate with the Senior Video Editor and production team so show social output aligns with the show’s look, voice, and schedule.

Studio & On-Location

• Support Senior Video Editor participating in post and studio systems and operations alongside the Supervising Producer.

Stakeholder & Talent Partnership

• Provide thoughtful, constructive feedback and industry best practices to executive producers and talent on content and digital presence, offered as input and recommendations within the creative direction.

• Build relationships with, and become a trusted partner to, the client and talent.

QUALIFICATIONS:

• 4+ years in social media for a brand, creator, or media company — spanning both strategy and hands-on execution, ideally in sports, podcasts, or entertainment.

• Strong platform fluency (Instagram, TikTok, YouTube, X), analytics, and short-form/clip sensibility.

• Sharp copywriting and an instinct for voice, tone, and what drives engagement.

• Comfortable owning strategy and exercising independent judgment, not just executing a calendar.

• Excellent storytelling, pacing, and an instinct for what performs on YouTube and social.

• Willingness to work nights and weekends when the production calendar demands it

• Genuine passion for sports, culture, and what Detroit represents

• Existing relationships in Detroit’s media, music, or sports community

• Self-directed with strong problem-solving abilities

• Reliable transportation to studio location

• Based in or near Detroit, and able to work hybrid from downtown Detroit studio