Sports Marketing Internships

Sports marketing utilizes sports to promote and sell products and services. Professional, collegiate and other alternative sports organizations utilize sports to market a team and gain credibility with their fanbase. For example, billboard ads, TV commercials, and celebrity endorsements are all forms of sports marketing.

Remember, marketing is marketing regardless of the industry. Your education, training, and experience outside of the sports industry translates to your next job within the sports industry. The fundamentals will always remain the same. In our ten years of working with hiring managers from sports organizations from around the country, we have rarely seen a listing requiring sports industry experience. Time and time again, sports employers want a competitive personality who is able to take their skills and apply them to the sports industry. Your background is not nearly as important as your desire to work hard and succeed.

The following is a general framework of what is expected on a day-to-day basis:

Sports Marketing

• Ensure the development, implementation, and reconciliation of comprehensive sports marketing programs
• Ensure the development, maintenance, and coordination of advertising/sponsorship opportunities
• Develop, direct, coordinate and review the strategic plan for providing sports marketing services
• Liaise with promoters/Show Organizers to market the arena/venue
• Explore non-traditional marketing opportunities
• Negotiate and maintain promotional partnerships with corporate partners
• Manage day-to-day promotions and event activities
• Plan meetings to negotiate and research advertising mediums
• Coordinate team efforts with other departments to implement sports marketing ideas/tasks
• Oversee grassroots program and collateral created
• Create marketing plans for events
• Work directly with other departments to implement campaigns
• Promote HYD culture and principles within department and facility
• Perform all other duties as required

Sales and Signage

• Assist the GM in securing advertising deals and oversee implementation

Media Buying

• Negotiate advertising and media-related sponsorship agreements
• Negotiate deals and contracts successfully
• Establish and maintain positive, cooperative working relationships with contacts and media reps
• Plan and negotiate all paid TV, radio, print and outdoor advertising for various marketing campaigns
• Solicit third party Sponsorship/Vendor programs to generate revenue for events

Public Relations

• Plan, organize, lead and control public relations efforts
• Manage public relations
• Develop, edit and issue press releases
• Develop, edit and issue event-related press releases
• Establish and maintain positive, cooperative working relationships with contacts and media reps
• Create, prepare and implement advertising and promotional plans for planned events
• Communicate daily with media partners, promoters and entertainment agencies to maintain cooperative, positive relationships
• Maintain and monitor a solid media relations program, including the creation of media releases and the coordination of interviews and media requests for information on the event, facility or staff

Creative

• Develop collateral, including fliers, newsletters, posters, postcards, email blasts, sales brochures, sales video, television, print and radio advertisements, marketing kits, building information guides, signs, banners, coupons, and direct mail pieces.

Website

• Oversee and update the organization’s websites.

• Assist the marketing department in the advertising and promotion of employer
• Maintain marketing calendars and spreadsheets
• Assist with grassroots promotions
• Write and copy
• Track media ticket orders and ensure promotions are activated according to schedule
• Perform general administrative duties
• Manage and update arena

• Possess strong organizational and communication (both oral and written) skills
• Be proficient in Microsoft Word, Excel and the internet
• Have the ability to work independently and demonstrate initiative
• Able to handle multiple tasks and prioritize
• Conduct yourself in a professional manner

JobsInSports.com has been helping applicants find the best sports marketing internships in the sports industry for decades. We are an industry leader dedicated to your success.