Advice & Education

Why Social Media May Hurt An Athlete’s Brand Management

Why Social Media May Hurt An Athlete’s Brand Management

By Daniel G. Kelly II, Ph. D On January 15, 2017, following the Pittsburgh Steelers’ playoff victory over the Kansas City Chiefs, All-Pro Wide Receiver Antonio Brown broadcasted a 17-minute video of the post-game celebration on Facebook Live. Brown, who currently has a 6-figure endorsement deal with Facebook, posted the live […]

What’s in a Sports Management Program?

Professional sports teams are flush with money. Salary caps are bloating, broadcasting rights fees are escalating and franchise values are growing at record paces. New technologies coupled “internet everywhere” is creating scores of new revenue streams for fans who can now consume games, analysis and statistics from practically anywhere. Young, […]

Quitting a Job in Style

The most impassioned “I quit” stories rarely happen. Four-letter laced resignations and Jerry Maguire-style walk-offs are best saved for the big screen. People do quit jobs though. When you’re ready how can you be sure it’s a good idea? Well, most of the time it just feels right. Analyze your […]

Benefits of Building a Sports Marketing Portfolio by

According to the American Marketing Association (AMA), marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” That’s a mouthy way of explaining that successful marketers effectively communicate a product’s value to customers. […]