Fireman Creative (Pittsburgh, PA)

The digital landscape has changed the way people search for and process information. Google has evolved from a "pure" search engine delivering the most relevant information into a web portal of integrated online services. Most sites today receive many more visitors using phones than desktop computers. Technology has changed the way people interact with businesses and with one another. Customers expect more and base their trust in businesses on both digital expectations and direct personal experiences. Social media, search engine functionality and mobile phone use strongly influence the results of web page visits and an organization’s online reputation.  Show less