Market Research Analyst

  Tigris Sponsorship & Marketing
  Littleton, CO
  Marketing/Events/Promotions
  Posted/Updated: 02/13/24

Job Summary

Founded in 2004, Tigris is a group of industry experts who invest ourselves wholeheartedly in the success of our clients. We are broadly defined as a “marketing agency,” but sponsorships and strategic partnerships are our sweet spot.

 

We cheer when brands and organizations join together to enhance the audience’s experiences because we are keenly aware that these partnerships can deliver real results. We are side by side “in the trenches” with our clients and are committed to authentic, collaborative working relationships. Our clients pay us for our work, but they retain us because we become a highly effective and reliable extension of their team.

 

The Market Research Analyst is responsible for assisting in the execution of custom sponsorship measurement solutions for clients. This role is a steward of Tigris’ Sponsorship Performance Measurement (SPM) model that includes primary market research, impressions analyses, integration of client business intelligence data, and other sponsorship effectiveness metrics.

 

The goal of this position is to leverage measurement tools and resources to uncover insights that drive successful sponsorships for agency clients and position Tigris as a thought leader in sponsorship measurement. This role requires the ability to demonstrate an in-depth understanding of the tools and data to internal and external stakeholders, as well as a desire to discover new ways to find, use, and extrapolate data to tell that story. This role reports to the Client Insights Manager.

 

Market Research

  • Support methodology and timing selection
  • Coordinate data collection targeting and timing with Client Services account teams and/or appropriate third parties (property, client, etc.)
  • Initiate survey design and questionnaire development
  • Program and quality check online surveys
  • Manage data collection during fielding including sample management (if applicable)
  • Export and clean data after fieldling
  • Data entry, design, and supply strategic insight for report deliverables

Data Collection

  • Assist in gathering and inputing impressions and business intelligence data based on a client’s various sponsorship activation exposure
  • Work with Client Services account teams to collect cost and revenue information
  • Consumer Behavior Insights
  • Utilize syndicated research platforms (i.e., YouGov) to pull and analyze secondary research data for client deliverables as directed
  • Data Visualization & Deliverable Automation
  • Improve data visualization across report deliverables
  • Modeling
  • Support SPM model updates across both spreadsheet and dashboard deliverables
  • Internal Support
  • Maintain internal market research calendar
  • Maintain and create timelines for SPM deliverables
  • Track project timelines using WRIKE as the agency project management tool
  • Update training materials as processes or tools evolve
  • Perform general administrative duties from time-to-time (i.e., printing deliverables)
  • Provide hours tracking for internal and external workload management using WRIKE

Qualifications:

  • 2 years of post-graduate experience
  • Proficiency in Microsoft 365
  • Helpful but not required: experience with Qualitrics, Meltwater, YouGov, Zoomph, Panel Survey Platforms

Compensation + Benefits

  • Salary commensurate with experience, range starts at $55k
  • Medical, Dental, Vision, 401k, Disability, Parental Leave, Generous Holiday and PTO, Paid Volunteer Time Off, Sabbatical Program
  • Hybrid Office Schedule (Tues, Wed, Thurs in Office, WFH Mon/Fri)


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