Digital Marketing Manager

Job Summary

DIGITAL MARKETING MANAGER - Elizabethtown Sports Park

Sports Facilities Management, LLC

LOCATION: Elizabethtown, KY

DEPARTMENT: MARKETING

REPORTS TO: GENERAL MANAGER

STATUS: FULL-TIME (EXEMPT)

ABOUT THE COMPANY:

Elizabethtown Sports Park is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Elizabethtown, KY. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

Elizabethtown Sports Park is a member of The Sports Facilities Companies (SFC) and is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC was awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY

The role of the Digital Marketing Manager is to promote Elizabethtown Sports Park as a premier sports, activities, and special events location. In addition, they will assist in developing and maintaining the Elizabethtown brand. The execution of responsibilities will be accomplished by working closely with ESP leadership, community stakeholders, event providers/vendors, and promoting the primary revenue streams through effective marketing and advertising efforts. The Digital Marketing Manager will develop and implement a marketing campaign plan, including digital, print, grassroots, storytelling, and more. They will be evaluated based on KPIs around strategies and execution of marketing campaign.

PRIMARY RESPONSIBILITIES WILL INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

• Crafting and executing the annual marketing plan
• Identifying and developing strategic initiatives
• Capturing content to highlight the story of the Elizabethtown Sports Park and Ripken Experience Elizabethtown
• Managing social media business accounts including regular posting, management of content calendar, and customer engagement
• Managing and updating company website(s)
• Overseeing email database(s) distribution
• Preparing and presenting regular reporting on marketing strategy and results
• Participating and assisting the planning and implementation of events, tournaments, and rentals
• All other duties assigned by management

THE IDEAL CANDIDATE HAS:

• 2-3 years of experience working with social media, content creation, website management and/or email marketing
• Ability to capture digital content and a creative eye for detail
• Proven success in storytelling and brand development
• Action-oriented personality and ability to manage multiple projects
• Established ability to deliver on KPIs
• Experience in youth and amateur sports is a plus

MINIMUM QUALIFICATIONS:

• A minimum of 1 year of experience in a similar position
• Ability to develop and manage content creation
• Skilled in managing business accounts on a variety of social media platforms
• Experience in email database management
• Knowledge in Adobe Creative Suite
• Understanding of website management
• Must have excellent interpersonal and problem-solving skills
• Must be a team player and deadline-driven
• Must have excellent verbal and written communication skills
• Must be able to work a flexible work schedule (e.g., nights, weekends, holidays, and long hours)

WORKING CONDITIONS AND PHYSICAL DEMANDS

• Must be able to lift 30 pounds waist high
• May be required to sit or stand for extended periods of time whether indoors or outdoors, and squat, stoop, or bend
• Will be required to operate a computer
• Facility has intermittent noise