Senior Associate, Sports & Live

  New York City, NY
  Posted/Updated: 03/21/24

Job Summary



Job Title: Sr. Associate, Sports

Reporting to: Manager of Sports, Live & Gaming

Location: Wavemaker NY           

About The Role

This role sits within the Sports, Live & Gaming practice at Wavemaker, which leads all brand partnerships, inclusive of esports, sports, entertainment, and experiential initiatives across Wavemaker clients.


The ideal candidate will: 

·       Be an ambitious partnership marketer with a mix of creativity, smart & analytical thinking, and strong project management skills with relevant experience and a strong passion for sports marketing and hospitality

·       Play a critical role in supporting the development of integrated sports partnership and hospitality programs for our clients

·       Be expected to help activate and lead the day-to-day management of integrated and multi-channel partnerships


  • Help to shape our clients partnership portfolio – developing and implementing 360 partnership efforts inclusive of media commitments, IP/rights, signage, custom content, experiential activations, and hospitality/tickets

·       Oversee the development, management and execution of a comprehensive hospitality strategy and process for contractual hospitality across clients’ partnership portfolio

  • Support the day-to-day activation [JG1] [RB2] of sports partnerships with properties, leagues, teams, talent, and media partners
  • Ability to take ownership of account servicing responsibilities, including but not limited to agendas, status documents, briefs, recaps, & reporting

·       Develop and execute marketing plans designed to achieve brand goals

  • Work collaboratively with internal Wavemaker teams including planning, strategy, investment, data sciences on integrated partnerships and initiatives

·       Participate & lead team brainstorms to bring forth creative activation ideas & initiatives to support client campaigns

·       Monitor and identify relevant sports trends and marketplace updates and provide thought-leadership

·       Provide measurement and recapping for Wavemaker clients’ sports efforts, inclusive of insights and optimizations


The Candidate

·       2-4 years of client service and account management experience in a sports partnership role

·       Prior experience working with sports and entertainment properties including agencies, leagues/teams, athletes, etc.

·       Prior exp[JG3] erience developing and executing sports and/or entertainment hospitality programs for brands

·       Well-versed and passionate about sports partnerships with a deep understanding of the landscape and key trends

·       Ability to remain up to date with emerging trends, new technology, and innovative/strategic partnership opportunities in the marketplace

·       Strong creative curiosity and effective problem-solving skills to manage complex partnerships & hospitality initiatives


·       Passionate – brings a genuine thrill and excitement to the role

·       Agile – is able to be nimble in thought and action and overcome obstacles to achieve great things

·       Collaborative – works well with others, and can align behind a shared purpose

·       Entrepreneurial – is open to new ideas and will challenge old ones.

·       Diverse – is proud of the difference they can bring

About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our Attitude of Positive Provocation Is Enabled By
Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses.

·       deep knowledge we have of our client’s business

·       confidence to challenge what’s gone before

·       the support to go further than we thought possible


We are a part of GroupM, WPP’s global media investment management company. Discover more on, Twitter, and LinkedIn.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit for more details.  


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