Social Media Manager, NFL

Job Summary

ABOUT RAIN DELAY:

Rain Delay Media is an award-winning production company powering sports' biggest athletes and creators across YouTube, podcasts and social media, including Road Trippin' with Richard Jefferson & Kendrik Perkins, Kickin' It with Deestroying and Club 30 with Henrik Lundqvist.

THE ROLE:

We are seeking a Social Media Manager to lead the multi-platform social presence for The Schultz Report and other NFL shows and channels. This person will own the show's voice, grow its audience, and turn long-form content into engaging short-form storytelling while staying deeply plugged into the world of NFL football.

RESPONSIBILITIES:

• Own multi-platform programming, content calendar, and content strategy across all Schultz Report channels, including Instagram, TikTok, YouTube Shorts, and X.

• Grow all show channels and maintain a consistent, active presence in the show's comments — genuinely engaging with and building the community.

• Create, develop, and own the show's tone and voice across all platforms, maintaining editorial consistency.

• Generate and organize ideas for social content tailored for social  platforms.

• Oversee, manage, and update the show's content calendar.

• Attend show recordings and identify standout moments to support the show's weekly publishing cadence.

• Timestamp video content and collaborate with editors, ensuring  efficient content workflows for each platform.

• Develop workflows and outline delivery deadlines for vertical show content  across social media channels.

• Collaborate cross-functionally with hosts, executives, and editing team to align storytelling with talent positioning and audience growth strategies.

• Translate long-form podcast and video content into high-performing short-form storytelling, partnering with production and analytics teams to refine editorial strategy based on audience engagement.

• Track and report on platform performance metrics, using data to inform content decisions and identify what's resonating with the audience.

• Stay ahead of platform trends, algorithm shifts, and emerging formats, and proactively bring new ideas to the team.

• Monitor NFL news, trends, and cultural moments in real time to identify timely content opportunities for the show.

• Oversee ad placements and sponsorship integration across YouTube and  social media channels.

• Provide support in evaluating incoming ad opportunities, recommending  rates based on analytics and projections.

• Provide guidance to the sales team on brand deals and sponsorship  alignments, ensuring content segments meet partner goals.

• Support tentpole event activations (e.g., Super Bowl) by developing  content that aligns with Schultz Report creative strategy.

QUALIFICATIONS:

• 4+ years in social media for a brand, creator, or media company — spanning both strategy and hands-on execution, ideally in sports, podcasts, or entertainment.

• Detailed knowledge of all major social platforms and their best practices.

• Excellent written and verbal communication skills.

• A strong, distinct point of view on voice and tone.

• A genuine love of the NFL and the game of football.

• Experience managing content calendars and multi-platform publishing schedules.

• Comfort working with performance data/analytics tools to guide content strategy.

• Self-directed with strong problem-solving proficiencies.