Deputy Editor / SEO, Audience Engagement

Job Summary

The Deputy Editor manages both people and process, and requires an understanding of a 24/7 news environment that includes desktop, mobile, social and personalized platforms. The person in this role will be responsible for executing the day-to-day search optimization strategy for digital sports coverage, working with editorial leadership across teams. 

Responsibilities :

• Identify, research and assess new strategic audience opportunities and develop a plan to target and develop these new audiences, ensuring audience goals are met and exceeded.
• Provide advance as well as real-time insights aimed at increasing audience reach, suggesting optimization practices that result in more traffic back to our platforms.
• Oversee experiments, collaborating with teams across Editorial, Product and Audience Engagement.
• Develop a framework for making decisions around data, utilizing analytics and testing to identify opportunities to attract new users, broaden impact and deepen engagement.
• Act as the go-to person for editors seeking answers on all things SEO, formulating an in-depth strategy for content, researching content keyphrases and generating search-friendly ideas for the site across all verticals.
• Extract, clean and package data, and present critical, easy-to-digest insights to allow content creators to make informed decisions.
• Evaluate and provide insights into new social/digital platforms, staying on top of the industry news, trends and developments, including Search, Social and other off-platform algorithm changes
• A comprehensive knowledge of data tools such as Adobe Analytics, Chartbeat, Google Analytics and experience working with third-party platforms such as Apple News, Flipboard, Smartnews, and Reddit.

Basic Qualifications :

• Minimum of 8-10 years of experience in a news environment, including at least three years in people management.
• Clear record of growing audiences across multiple channels
• Understanding and appreciation of news, story play and trending topics.
• Highly curious, collaborative and passionate about digital media
• Excellent verbal and written communication skills and news judgment.
• Basic knowledge of all major sports.
• Knowledge of web authoring tools and software, search engines and audience acquisition.

Preferred Qualifications :

• Experience with driving audience expansion through off-platform channels for original content
• Familiarity with tools that measure online traffic, consumer habits and usage patterns

Required Education :

• High School Diploma

Preferred Education :

• Bachelor’s Degree or higher in Journalism, Communications, Marketing, English or a related field.