Deputy Editor / SEO, Audience Engagement
This position has been filled - Job#: 453391348
Sports Broadcasting Company
Northeast Region
Sports Services
Posted/Updated: 02/21/20
Northeast Region
Sports Services
Posted/Updated: 02/21/20
Job Summary
Responsibilities :
- Identify, research and assess new strategic audience opportunities and develop a plan to target and develop these new audiences, ensuring audience goals are met and exceeded.
- Provide advance as well as real-time insights aimed at increasing audience reach, suggesting optimization practices that result in more traffic back to our platforms.
- Oversee experiments, collaborating with teams across Editorial, Product and Audience Engagement.
- Develop a framework for making decisions around data, utilizing analytics and testing to identify opportunities to attract new users, broaden impact and deepen engagement.
- Act as the go-to person for editors seeking answers on all things SEO, formulating an in-depth strategy for content, researching content keyphrases and generating search-friendly ideas for the site across all verticals.
- Extract, clean and package data, and present critical, easy-to-digest insights to allow content creators to make informed decisions.
- Evaluate and provide insights into new social/digital platforms, staying on top of the industry news, trends and developments, including Search, Social and other off-platform algorithm changes
- A comprehensive knowledge of data tools such as Adobe Analytics, Chartbeat, Google Analytics and experience working with third-party platforms such as Apple News, Flipboard, Smartnews, and Reddit.
Basic Qualifications :
- Minimum of 8-10 years of experience in a news environment, including at least three years in people management.
- Clear record of growing audiences across multiple channels
- Understanding and appreciation of news, story play and trending topics.
- Highly curious, collaborative and passionate about digital media
- Excellent verbal and written communication skills and news judgment.
- Basic knowledge of all major sports.
- Knowledge of web authoring tools and software, search engines and audience acquisition.
Preferred Qualifications :
- Experience with driving audience expansion through off-platform channels for original content
- Familiarity with tools that measure online traffic, consumer habits and usage patterns
Required Education :
- High School Diploma
Preferred Education :
- Bachelor’s Degree or higher in Journalism, Communications, Marketing, English or a related field.
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