Director, Digital Marketing

Job Summary

POSITION OVERVIEW

The Director of Digital Media reports to the Assistant Athletic Director for Marketing & Community Relations will work closely with the external relations group.

As a member of the marketing staff this position will be involved in all aspects of marketing including: planning, advertising, promotion, public relations, program and product development, distribution, and research to meet the department’s goals and objectives.

DESIRED SKILLS AND EXPERIENCE  

• Minimum of 3 years of professional experience preferred.
• Bachelor's degree in related area and / or equivalent experience / training.
• Solid knowledge of marketing principles, concepts, strategies and best practices.
• Knowledge of customer service standards / procedures.
• Organizational skills and skills in file creation, maintenance and management.
• Written and interpersonal communication skills.
• Proficient with adobe creative suite and graphic design.
• Working knowledge of basic marketing, promotions and ticket sales techniques in collegiate or professional sports.
• Working knowledge of desktop publishing software.
• Effective team player, contributing to overall department goals.

PREFERRED:

• Solid knowledge of institutional products and services (e.g. collegiate athletic programs).
• Knowledge of the campus and/or medical center including its achievements, mission, vision, goals, objectives and infrastructure.
• Working knowledge of customer relation management tools and marketing automation platforms.
• Working knowledge of digital media and strategies to integrate social media into traditional marketing plans.