Marketing Manager

Job Summary

Marketing Manager with Detroit Lions in Detroit, MI

Detroit Lions jobs

Sports Jobs in Detroit, MI

Marketing: Marketing

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DESCRIPTION:

Ford Field Management, LLC is Detroit's premier sports and entertainment destination and is the game day home of the Detroit Lions. Throughout the year, Ford Field hosts events such as concerts, motorsports, college and high school sports, high school and college graduations, and more. Ford Field also has space available for conferences, meetings, and banquets. Ford Field has hosted major events such as Super Bowl XL and the 2009 NCAA Men's Basketball Final Four.



Ford Field Management and the Detroit Lions currently need a Marketing Manager. This position is based out of Ford Field stadium located in Downtown Detroit. This position will report to the Senior Director of Marketing.





SUMMARY OF POSITION:

The Marketing Manager will be responsible for supporting the Detroit Lions' and Ford Field's cohesive 360-degree brand and fan marketing plan by providing marketing strategies that will assist the Business Operations Department and Events Department with increasing revenue. The manager will be responsible for the execution of marketing efforts for the Detroit Lions and Ford Field events, both internally and externally. This includes the areas of advertising, media, brand management, web, social media, and research.





ESSENTIAL FUNCTIONS (including, but not limited to):

Coordinate and execute implementation of all marketing plans / campaigns
Manage and market all Detroit Lions sales messages to increase revenue
Develop and oversee advertising campaigns; working with third party advertising companies
Develop and manage media trades and buys with key media vendors
Serve as a resource to the partnership business unit and their clients and partners in regard to the ideation and execution of marketing-related strategy including materials, experiences and activation.
Coordinate with the Consumer Relationship Marketing staff to provide deliverables that meet CRM campaigns and communications
Coordinate with the graphics department on the visual content for all Detroit Lions advertising
Oversee all marketing publications, graphics, and special projects
Foster and maintain effective working relationships with vendors, community, corporate and media partners
Oversee all administrative elements / membership fulfillment for the Detroit Lions Cub Club
Track spends and process invoices against the departmental budget
Work all Detroit Lions home games and Ford Field major events





NONESSENTIAL FUNCTIONS:

Ability to aggressively market through creative and innovative ideas and campaigns
Strong analytical skills to research and evaluate data in order to make recommendations and prepare meaningful reports
Excellent organization skills and ability to multi-task
Excellent verbal and written communication skills; ability to present ideas clearly and concisely
Strong customer service focus
Strong computer skills and proficiency in Microsoft Office, including Word, Excel, Outlook, and Power Point
Must be a team player to support departmental goals
Presents self in professional manner and have ability to interact with all levels of organization and outside contacts
Ability to work long or unpredictable hours on weekdays, weekends and holidays as needed
Will accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position.





QUALIFICATIONS:

Bachelor's degree in Marketing, Communications, or related field required
At least three years of experience in Marketing to obtain a thorough knowledge of marketing, sales and branding
At least three years of experience developing marketing collateral materials
At least three years of experience developing targeted media campaigns including social media
At least two years of experience coordinating video shoots and guiding video projects to completion
Strong presentations skills
Strong writing and copy editing skills
Strong project management skills
Experience working with advertising agencies
Experience planning and implementing large and small events
Some out of town travel may be required (less than 25%)
Ability to successfully pass a background check
A valid Driver's License and a good driving record







TO APPLY:

To apply, please submit a copy of your resume along with a cover letter detailing your interest and related experience to the position.



Due to the high volume of resumes received, we regret that we are unable to update candidates on the status of their application. Those selected for further consideration will be contacted. No calls or emails please.

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