Head of Venue Sponsorship

  Live Nation Entertainment / Ticketmaster
  New York, NY
  Marketing/Events/Promotions
  Posted/Updated: 01/18/18

Job Summary

Job Summary:

 

Who are we?

Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. Ticketmaster is the global event ticketing leader with nearly 465 million tickets sold and more than 12,500 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 25,500 shows annually for nearly 3,300 artists in 37 countries.  Artist Nation Management is one of the world’s leading artist management companies, representing more than 350 artists.  These businesses power Live Nation Media & Sponsorship to deliver music marketing programs across 900 brands enabling advertisers to tap into the over 63 million fans Live Nation Entertainment delivers annually through its live event and digital platforms. 

 

 

Who are you?

 

Passionate and motivated.  Driven, with an entrepreneurial spirit.  Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

 

The Role:

 

The Head of Venue Sponsorship will be responsible for developing and executing Media & Sponsorship’s venue business, including sales strategy and operating objectives. In partnership with Live Nation’s Concert Venue Team who manage the music and fan experience across Clubs, Theaters and Amphitheaters nationally, the candidate will drive improvements and growth by maximizing capital investitures, enhancing client solutions, leading local sales staff, directing operations teams and governing onsite quality across hundreds of owned & operated music venues and hundreds of valued marketers.

 

Responsibilities:

  • Develop and execute the annual plan for Media & Sponsorship’s Venue line of business
  • Define national and local strategy for clients, sales and execution excellence in partnership with the executive leadership team
  • Manage and maintain a high performing field team and market practitioners
  • Build alignment and working relationships with the Concert Division’s Venue Team including Local Live Nation Management and Club, Theater and Amphitheater General Managers
  • Identify areas for improvement, define requirements and business case for change in partnership with Venue General Managers, Food & Beverage, Premium Seating, Hospitality
  • Oversee ongoing operations to support  day-to-day Venue business including; finance, legal, human resources, rights management and vendor processes
  • Evaluate, advise, and implement on the impact of long-range planning, introduction of new programs/strategies, and growth opportunities
  • Actively participate with new business opportunities and growing existing business

 

Qualifications:

  • Bachelor’s Degree in Business, MBA Preferred
  • A minimum of 10 years of experience leading sales and marketing strategy with proven results
  • Experience leading marketing and sales teams across a complex organization and/or a business with multiple local operations (e.g., franchise business like hotels, QSR or sports organizations)
  • Demonstrated track record of success in closing large deals with multiple deal elements including (but not limited to) sponsorship, media, marketing and on-site activation
  • Experience in a conceptual sales and marketing environment. Track record of success in creating unique concepts through aggregating assets, developing a value proposition and establish premium pricing.
  • Ability to communicate, present and influence teams at all levels as well as manage up to leadership.
  • Experience positioning, selling, and negotiating strategic/customized client engagements
  • In depth knowledge of all aspects of the communication mix beyond experiential and into digital, social, talent, advertising, and PR.
  • Highly motivated with a proven track record.
  • Strong interpersonal and verbal and written skills.
  • Deep understanding of a wide range of industries and brands.

 

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.

 

EQUAL EMPLOYMENT OPPORTUNITY
Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

 

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

 

Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals.



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