Manager, Digital Marketing & Strategy (Sports)

Job Summary

Job Summary:

Who are we?

Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. Ticketmaster is the global event ticketing leader with over 465 million tickets sold and more than 12,500 clients in 22 countries.  Live Nation Concerts has become the single largest provider of live entertainment in the world producing over 25,500 shows annually for over 3,300 artists in 37 countries.  Artist Nation Management is one of the world’s leading artist management companies, representing more than 350 artists. These businesses power Live Nation Media & Sponsorship to deliver music marketing programs across 900 brands enabling advertisers to tap into the 63 million fans Live Nation Entertainment delivers annually through its live event and digital platforms.  For additional information, visit www.livenationentertainment.com.

Who are you?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!

The Role:

One of Live Nation’s joint ventures is seeking a Manager, Digital Marketing & Strategy. This person will manage digital priorities for Sports clients including digital marketing, social media, and web and mobile properties. The Manager will be responsible for shaping both digital strategy and the execution of plans including social media publishing on a daily basis.

Responsibilities:

• Content Development: Produce social media content and manage publishing on a daily basis for all applicable social platforms; liaise with athletes and managers to develop athlete generated content
• Digital Marketing: Grow athlete awareness, site traffic and social following through partner activations, strategic social content, collaboration with league/team stakeholders, contests/sweepstakes and more
• Campaign & Event Support: Develop social strategies and plans for key events, including boxing, as well as major client campaigns
• Partner Management: Support and manage relationships with key digital partner accounts to support campaigns & athlete initiatives
• Reporting & Analysis: Monitor assigned clients’ activities and performance on a daily basis to report to internal teams. Detail success metrics and insights to improve social performance.
• Digital Property Management: Build and manage client websites, email lists and other marketing channels
• Brand Partner Support: Collaborate with the Branding team to evaluate and integrate sponsorship opportunities for assigned accounts
• Support other digital efforts across the company as needed

Qualifications:

• A minimum of 4-5 years of combined work experience in digital content and/or social media
• In-depth understanding of social media platforms, industry trends and new technologies
• Extensive knowledge of and passion for sports
• Excellent copywriting skills; ability to write under pressure for multiple use cases simultaneously
• Track record building and maintaining strong business relationships
• Strong analytical abilities and experience working with Google Analytics and/or similar platforms
• Knowledge using basic audio, photo and video editing programs
• Experience working with social management and listening platforms a plus
• Experience working with content management systems, especially Wordpress
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive and flexible

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.