Digital Marketing Manager, Social

This position has been filled - Job#: 453365974

Job Summary

About the role

We’re looking for a versatile Social Marketing Manager to join the acquisition team to lead our paid social campaigns. The ideal candidate has experience spending 7-figures acquiring users for a mobile app and is well-versed in reporting tools. 

 What you'll do

• Plan, buy and optimize evergreen and tentpole campaign media across all major social platforms
• Collaborate independently across partner organizations (strategy, creative, analytics) to drive innovative and impactful brand marketing as well as efficient direct response conversion marketing
• Launch and manage paid acquisition campaigns across a large variety of social platforms and sources
• Use mobile reporting tools like Adjust and Amplitude to dig into user cohort data and optimize traffic sources to drive higher ROI 
• Have direct input into our App Store Optimization strategy 
• Partner with the CRM team to launch paid retargeting campaigns, designed to increase the entry fees / user of the existing customer base 

 Who we're looking for

• A track record working in acquisition for a consumer-facing app or website 
• Strong knowledge of the digital and mobile marketing landscape, with a focus on the auction models and bidding strategies of the major social platforms
• Familiarity negotiating favorable rates and deal structures with advertising partners 
• Solid understanding of marketing testing and reporting methodology
• Ability to succinctly communicate both verbally and in writing, and provide clear direction on projects
• Ability to interface with a wide range of internal teams
• Advanced Excel skills required
• Meticulous attention to detail

What you get in return

Beyond working with such a great team?

• An exciting environment with real growth
• Contribute to exciting products used by a highly passionate user base
• Personal learning and development opportunities
• Unlimited holiday allowance
• 401K plan
• 100% coverage of health insurance premiums
• Stock Options