Vice President of Marketing

Job Summary

Essential Duties & Responsibilities: 

• Develop and oversee strategic marketing plans with the objective of attracting large scale music events, sporting events, community events and beyond. 
• Build arena marketing platforms to support the promotion and ticket sales of approximately 80 concerts/entertainment events and 45 community/rental events each year 
• Effectively works with Executive Management Team to create meaningful brand and performance KPIs that can be tracked and reported over time 
• Evaluate the impact of marketing programs in achieving their stated objectives 
• Build training programs for event staff to achieve first-in-class fan experiences 
• Serve as an asset to the Sponsorship team on day-to-day sponsorship proposals, implementation, and fulfillment. 
• Develop arena marketing best practices and workflows Assist with development of plans for backstage, tour, and artist hospitality 
• Set digital strategy and to build and maintain website, digital marketing, e-commerce, and all social media platforms. 
• Remain current on industry trends and local market insights to inform marketing strategies 
• Work with staff to ensure consistency and accuracy on the event settlement process 
• Fully evaluate marketing programs and use learnings to inform future tactics 

Required Experience & Qualifications: 

• 7+ years’ experience in a marketing role at a large sports and/or music entertainment venue
• Experience in relationship management including promoters, Ticketmaster and other partners
• Bachelor’s degree in Marketing or an equivalent combination of education and experience in field Proven ability to think strategically with a willingness to roll up sleeves and execute on projects 
• Must be adaptable with the ability to work under pressure to meet deadlines 
• Proven experience in successful media buying and ad campaigns 
• Experience managing owned marketing channels including digital and social 
• Strong verbal and written communication skills, with an expert ability to present and communicate new ideas and concepts 
• Exceptional experience in leading, motivating and developing employees 
• A high degree of personal integrity and consistently put the interests of the organization first Strong ability to support creative ideation to enhance brand equity while supporting company culture, values and objectives 
• Must be a fierce communicator and cross-organizational collaborator